The coronavirus pandemic could change the world in ways that were unimaginable only a few short months ago. While the climate crisis has been temporarily knocked off the front pages, there is a silver lining in the unprecedented decline in economic activity that has been a casualty of measures to battle the virus. We are now presented with the opportunity to think about how to rebuild greener, more sustainable economies when business activity resumes.
Currently, the approach and commitment to sustainability from business varies dramatically. Most companies now accept the rhetoric of sustainability, if only for PR reasons, and many have adopted strategies to “be less bad” – such as reducing emissions, decreasing resource use and addressing poor working conditions in supply chains. But it is also the case that very few companies have committed to integrate sustainability principles such as the circular economy into the core of their business